Account Management 101: Success Strategies The following is a brief introduction to the topic: Account management is an essential function in any organization that has to do with client relations. Effective account management is not only important for customer satisfaction, but it also helps to drive business growth and creates lasting partnerships. This article is for anyone who wants to learn more about account management, or improve their skills. Understanding Your Clients Business It is essential to understand your client's business goals, the industry landscape and their pain points in order to effectively manage accounts. Research thoroughly and gain insights into their target market and competitors. Understanding their…