Microsoft Drops Twitter as Ad Platform: Examining Its Consequences Microsoft recently made headlines when they made an unexpected announcement that they would remove Twitter from their advertising platform, prompting widespread responses and discussions regarding social media advertising and how tech giants influence public discourse. We will explore all implications related to Microsoft's decision as well as possible long-term effects it might have for social media marketing and digital advertising as a whole. Background: Microsoft Discontinues Use of Twitter Advertising Platform Microsoft reportedly made their decision because Twitter failed to meet certain quality standards, such as content moderation or user safety issues. Twitter has…